Introducing Vertical Video for Facebook Dynamic Video Ads

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The importance of video-ad format is not emphasized enough. In a highly advanced world, where there is no concept of life without mobile phones, people prefer holding their phones vertically while using them. In a limited number of cases, people would consume content while holding their phones horizontally. Keeping user preferences in mind, it was intelligent of Facebook to create video ads in a vertical video format for dynamic video ads.

Vertical Video on Facebook for Dynamic Video Ads

Facebook presented us with vertical video format for Android and iOS devices, roughly one year ago. The point of the vertical videos is that viewers are able to experience the content in a more immersive manner. According to a research conducted by Facebook, viewers spent more time watching videos that were in a vertical format and even had the sound on. It was a test research which focused on square, vertical and horizontal formats. In a total of ten tests, the brand lift was incrementally increased due to the vertical videos, and there was an increase in ad recall of a three to nine point in seven of the tests.
It is highly likely that Facebook’s algorithm will prefer vertical videos for dynamic video ads, even though they have not made an official statement about any of this. This is comparable to the situation when native videos are preferred over the one which are uploaded from different websites, such as YouTube. Firstly, a video in 2:3 aspect ratio will appear in the newsfeeds of the users, then if they click on it, it will be expanded to full-screen.

Vertical Video Format for Facebook Dynamic Video Ads and Vidyou Platform

When it comes of the performance campaigns of our customers, our foremost priority is to prove them with the most suitable options. Thus, we have come up with a vertical video format for dynamic video ads. This is done on the basis of the observations and results, however, users can still access other aspect ratios.


The Vidyou platform offers you the simplest way to create videos in a vertical format for dynamic video ads. You’re just a few clicks away from creating your vertical video which will be added to your official Facebook account automatically, ready to be launched!

mes of the performance campaigns of our customers, our foremost priority is to prove them with the most suitable options. Thus, we have come up with a vertical video format for dynamic video ads. This is done on the basis of the observations and results, however, users can still access other aspect ratios.


The Vidyou platform offers you the simplest way to create videos in a vertical format for dynamic video ads. You’re just a few clicks away from creating your vertical video which will be added to your official Facebook account automatically, ready to be launched!

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Ready to Get Started With Vertical Videos?

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